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Careers at Dobies Cumbria Motors Ltd

Careers at Dobies Cumbria Motors Ltd

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Join a Trusted Automotive Brand in the Heart of West Cumbria

Are you looking to build a rewarding career with a family-run business that’s been part of the West Cumbria community for over 50 years? At Dobies Cumbria Motors, we’re always on the lookout for passionate, motivated individuals to join our growing team across sales, service, admin, parts, and finance.

We’re proud to represent trusted brands including Peugeot, Vauxhall, and Spoticar, and we offer full training, development opportunities, and a supportive work environment where your contribution really matters.

Why Work With Us?

  • Family-run and community-focused dealership
  • Long-standing reputation for customer service and quality
  • Work with leading automotive brands and technology
  • Ongoing career development and training
  • Friendly, inclusive, and professional team environment
  • Based in Workington, Cumbria

 

Current Vacancies

 

General Sales Manager

 

Overview

We are seeking an experienced and dynamic General Sales Manager to lead our sales team and drive vehicle sales growth across our Peugeot and Vauxhall franchise. The ideal candidate will possess strong leadership qualities, strategic thinking, and a proven track record in sales management. This role offers an exciting opportunity to shape the sales strategy, foster client relationships, and contribute to the overall success of our organisation.

 

Duties

• Lead and motivate the sales team to achieve individual and team targets, ensuring high levels of customer satisfaction.

• Develop and execute strategic sales plans to expand the customer base and increase vehicle sales.

• Utilise CRM software to track leads, manage customer information, and monitor sales performance.

• Conduct upselling activities to maximise revenue per customer while providing excellent service.

• Oversee the organisation of sales events, promotions, and dealership displays to attract potential buyers.

• Analyse market trends and to identify new business opportunities.

• Ensure the sales team adheres to organisational policies, procedures, and compliance standards.

• Promote brand training sessions to enhance the skills and product knowledge of the sales team.

 

Skills

• Proven experience in sales management or a similar leadership role within a relevant industry.

• Excellent organisational skills with the ability to manage multiple priorities effectively.

• Strong communication and interpersonal skills to build rapport with customers and team members.

• Strategic thinker with a proactive approach to problem-solving and decision-making.

• Leadership qualities with the capacity to inspire and develop a high-performing team.

• Proficiency in CRM software and other relevant sales management tools.

• Ability to lead a team effectively, demonstrating strong leadership qualities and motivational skills.

A minimum of two years selling within the motor trade plus knowledge of FCA compliance and regulation is necessary as well as a full UK driving licence.
 

In return we are offering

• Basic of £40,000 – £50,000 - OTE up to £70,000 per annum

•  Manufacturer Accredited Training Qualifications

• Loyalty and Merit Reward Programme

• 5 and 10 Year Club with company events and away weekends

• Discounts for services and repair work

• Annual free membership at the Washington Central Hotel Pool and Gym, as well as discounted food

• 2 full days off per week and no Sunday opening

• If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address and credit history. For this role we may also conduct a standard criminal record check and driver's licence check.

 

We regularly recruit for roles including:

  • Vehicle Sales Executives
  • Service Advisors
  • Qualified Technicians & MOT Testers
  • Parts Advisors
  • Admin & Customer Service Staff
  • Finance & Accounts Roles

Even if you don’t see a vacancy listed, we’re always happy to hear from enthusiastic individuals looking to join the motor trade.

 

How to Apply

To apply for a current vacancy please fill in our online application form or to submit a speculative application, please email your CV and cover letter to info@dobiescumbria.com

Apply online today

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Copyright © 2026 Dobies Cumbria Motors Ltd. All Rights Reserved.
VAT Number - 847 9480 72 | Company Number - 05291685 | FCA Number - 688096

Finance Example: Peugeot - 308 1.6 Hybrid Allure Premium 5dr e-EAT8, Duration of Agreement 36 Months, Finance Product Personal Contract Purchase, Vehicle Price £25,950.00, Customer Deposit £6,000.00, Total Deposit £6,000.00, Balance to Finance £19,950.00, Total Charge For Credit £5,674.85, Total Amount Payable £31,624.85, Monthly Payments £420.71, Optional Final Payment £10,775.00, Contract Length 36 Months, APR 12.9% APR, Interest Rate (Fixed) 12.31%, Mileage per annum 10,000, Excess Mileage Charge 12.50ppm, Cash Price Inc VAT £25,950.00

Dobies Cumbria Motors Limited is authorised and regulated by the Financial Conduct Authority (FCA) (our registration number is 688096) as a credit broker who work with a panel of lenders to offer finance options to customers, however our primary business is to sell and repair vehicles. To be clear we are not a lender and do not offer advice or any recommendations, we only introduce you to a limited number of finance lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor and we may act in our own commercial interests. Our panel of Lenders include Dobies Cumbria Finance Ltd, Evolution Funding Ltd and Stellantis Financial Services Limited.

Unless we consider it to be inappropriate given your personal circumstances or for certain vehicles our approach is to introduce you to Dobies Cumbria Finance Ltd for used vehicles and Stellantis Financial Services Ltd for new cars. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required. Rate may vary from the original proposal depending on your credit score, the vehicle, the amount to borrow or the level of deposit.Registered Address: Dobies Business Park, Lillyhall West, Workington, Cumbria, CA14 4HX.

We try our hardest but errors do occur sometimes. All vehicle informstion, images and specification included may not be correct and are for illustration purposes only. The actual specification of a vehicle at the time of purchase may fiffer from that listed above and should be clarified at the time of your purchase. Any offers or prices are subject to change and do not constitute an offer to sell. Depending on the age of the vehicle, MPG and CO2 may be quoted using either NEDC or WLTP testing standards. Figures are provided for comparison purposes. Fuel consumption under real world driving conditions and the CO2 produced will depend upon a number of factors, including any accessories fitted after registration, variations in driving styles, weather conditions and vehicle load.

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